KVRR News, Fargo, ND.
KVRR News, Fargo, ND.
KVRR on Twitter KVRR on Facebook

"The Vault" Owner Hopes To Spur Business Development

Bookmark and Share

After being featured on our news last month, The Vault Coffee Shop in Valley City has caught worldwide attention and gone viral because of its unique pay by honor system.


The attention is also having positive effects on the community.


It's that nice that these 250 people have always prided themselves on, but now they cheer to the future during a photo-op for media outlets around the world.


"The people in Valley City make this coffee shop possible; I'm hoping Valley City gets its dues," Owner of The Vault Coffee Shop David Brekke said.


And that's what David Brekke plans to do.


Hundreds of thousands of people have watched our story online...on sites like CNN and The Huffington Post.


Brekke hopes all that attention will restore people's faith in each other and show the beauty of small towns, where a store can operate with no staff and trust its customers to pay.


“This store became big because people from cities have a hard time imagining people could be like this. All over the nation small towns have this kind of close knit communities,” Brekke said.


Answering dozens of calls from around the world.


“I got a call from someone in Singapore. He said it was wonderful to hear good news coming out of America. He was American,” Brekke said. 


Brekke has kept busy.

But his business hasn't been booming from becoming a world–wide sensation.


He has only profited a total of $8, but says it's all worth it because of the positive difference its making.

"Valley City is finding we are here as well. We have people saying that Jamestown would love to have a shop like The Vault. Valley City is seeing it and realizing they have a gold mine right in their own backyard,” Owner of Vintage Variety Lorraine Curtis said.


"It was cool to be part of something big, when you're from a rural area everything is small, being in a big group like this is fun," Valley City resident Ruth Lehfeldt said.


City officials say there are many incentives to opening a business in town.


"We have a new corridor construction going in the east part of town. There is new housing development in the North,” Executive Vice President/Chamber of Commerce Kay Vinje said.


Vinje says the city has a lot of potential and is growing at a rapid pace.


"I think there are progressive people in Valley City that are looking towards the future, and looking to that expansion and making this a welcoming place,” Vinje said. 


A place that began as a vision for the Brekkes, but now a reality too good to be true.


"If you follow your dreams, anything can happen," said Co-owner of The Vault Coffee Shop Kimberly Brekke said.


The shop on Central Avenue is open 8 a.m. to 10 p.m.Monday through Saturday.


It's open noon to 10 p.m. on Sundays.

You can check them out online at thevaultvalleycity.com


Fargo Not Feeling Holiday Travel Rush

While other airports across the country dealt with long lines, Hector ...

Wimmer To Run For Mayor Again

Brad Wimmer is taking another run at becoming mayor of Fargo. The businessman lost ...

NDSU Graduation Moves From Fargodome  story with video

Nearly 600 NDSU students join the post-graduate world today.  "I'm pretty ...

Realtors Win Bell Ringing Competition  Dec. 19

Burris Sentenced to Prison  Dec. 19

Moorhead Man Cited in Train Vs. Semi Crash   Dec. 19

Hoeven Confident Keystone XL Pipeline to Pass  Dec. 19

Man Charged with Murder in 2013 Fatal Fire  Dec. 19

More Parent Supervision Required of Teen Driving  Dec. 19

Six in Running for Two Higher Ed Board Seats  Dec. 19

Fargo Man Punches Officer After Hit and Run  Dec. 19

22 Residents Displaced in Minot Fire  Dec. 19

Minnesota Health Officials Report Flu Surge  Dec. 19

Woman Gets 6-Month Sentence for Child Abuse  Dec. 19

Good News for First Time Home Buyers  story with video  Dec. 18

Nearly 400 Students Graduate from MSUM  Dec. 18

Food Boxes Given to Over 700 Families  Dec. 18

Justices Deny Post-Conviction Relief for Fort Totten Man  Dec. 18

2015 Grand Forks Selfie Calendar  story with video  Dec. 18

UND Nickname and Logo Task Force Meets  Dec. 18

CapX2020 Interstate Crossing Stringing  story with video  Dec. 18

Blue Angels to Headline Fargo AirSho  Dec. 18

West Acres Mall Increases Security  story with video  Dec. 18

North Dakota Man Found Dead from Hypothermia  Dec. 18

Washington Teen Killed By Police  Dec. 18

Warning: Scam Targeting Veterans  Dec. 18

Ice Skating Rink Opening in Grand Forks  Dec. 18

State Could Boost Sales to Cuba  Dec. 18

Moorhead Police Arrest Predatory Offender  Dec. 18

KVRR News Archive

West Acres Mall Increases Security  story with video

When you think of the mall, you don't always think of safety as ...

Washington Teen Killed By Police

A man killed by police after an apparent homicide and high-speed chase has ...

Moorhead Police Arrest Predatory Offender

Moorhead police arrest a predatory offender for failing ...

North Dakota Man Found Dead from Hypothermia  Dec. 18

Good News for First Time Home Buyers  story with video  Dec. 18

Warning: Scam Targeting Veterans  Dec. 18

CapX2020 Interstate Crossing Stringing  story with video  Dec. 18

Ice Skating Rink Opening in Grand Forks  Dec. 18

KVRR News Archive