As breast cancer awareness month continues, the "All About Pink" event kicks off at West Acres Mall.
Local organizations and individuals teamed up for the third year in a row to raise breast cancer awareness.
Participating organizations include Sanford Hospital, Women's Way and the YMCA.
West Acres says they will donate $5 for every pink pride photo on twitter, tagging @WestAcresMall with the hashtag #WAgoesPINK.
"I think it draws an awareness and people ask questions. So the more that we can just educate people and help them understand really what the message is, I believe it is helpful," Breast Nurse Navigator Nancy Anderson says.
They encourage the community to fill out kindness notes which will be given to breast cancer survivors.