Mike Lindell’s campaign for governor is buying boatloads of Mike Lindell autobiographies

ST. PAUL, Minn. (Minnesota Reformer) — Mike Lindell’s memoir, “What Are the Odds? From Crack Addict to CEO,” has enjoyed a new surge of sales since he announced a run for governor late last year.

Who’s buying the book, which details his addictions and his rise to fame?

His campaign for Minnesota governor.

Lindell, the CEO of MyPillow, spent more than half the money he raised for his campaign last year buying copies of his book, according to Minnesota Campaign Finance Board data released Tuesday.

Lindell launched his campaign for Minnesota governor on Dec. 11, 2025, and in about two-and-a-half weeks raised $352,000 in individual donations.

In December, the Lindell campaign bought nearly $190,000 worth of Lindell autobiographies from MyPillow. Lindell’s campaign finance report lists the expense as “Advertising – general: Mike Lindell Books.”

Mike Lindell’s memoir “What Are the Odds? From Crack Addict to CEO” sits on a display with its holographic cover at the My Pillow factory and outlet in Shakopee, Minnesota Friday, Nov. 10, 2023. (Photo by Nicole Neri/Minnesota Reformer)

Reached by phone Tuesday, Lindell said instead of typical campaign flyers, he’s giving out his book. He said MyPillow owns the books and that MyPillow is “employee-owned.”

“When we’re going around to all the places in Minnesota, other people are giving a flyer,” Lindell said. “I’m giving them the whole book so they know who I am.”

The MyPillow CEO said he isn’t sure how many copies of his book he’s given away so far, but estimated around 20,000 or 25,000. It’s unclear if the campaign paid the full price — $19.97 — or was able to use the promo code for a $10 discount.

Lindell is among 10 candidates who are seeking the Republican nomination for governor, including House Speaker Lisa Demuth; state Rep. Kristin Robbins, 2022 GOP nominee for governor Scott Jensen; and Kendall Qualls, an army veteran and health care executive.

Despite his one-time riches after developing his famous lumpy pillow, Lindell has gone broke. At his December campaign launch, a reporter asked him if he would self-fund his campaign. Lindell said no.

“Absolutely not. I can’t self-fund. I don’t have any money left,” Lindell said.

Lindell says he’s spent millions defending his false claim that the 2020 election was stolen.

In June, a federal jury found that Lindell defamed a former Dominion Voting Systems employee and was ordered to pay $2.3 million, pending appeal.

Then in September, a federal judge ruled that Lindell defamed voting machine company Smartmatic. The company is seeking $1.5 billion in damages, which will be decided by a jury.

During the defamation lawsuit brought by a Dominion Voting Systems employee over the summer, Lindell in court testimony said he was $10 million in debt.

On Tuesday, Lindell said he’s the only GOP candidate who can attract donations from across the country. Lindell said the GOP nominee needs to raise enough money to beat Democratic Sen. Amy Klobuchar, who launched her campaign for governor last week.

Lindell said that since the end of the year, his campaign has raised “well over a million,” though that can’t be verified until the next round of campaign finance disclosure.

In December, Lindell’s campaign spent nearly $26,000 for an “RV Wrap,” according to the Campaign Finance Board. This presumably was to plaster his face, name and campaign website on an RV he premiered at his campaign launch.

(Story written by Michelle Griffith – Minnesota Reformer)