F-M Area Gets New Identity

The F-M area is getting a fresh identity for visitors.

The F-M Convention and Visitors Bureau unveiled a new branding campaign to promote Fargo, Moorhead and West Fargo.

The project began last January with extensive research to make the cities an interested destination for visitors across the region.

The new slogan,””North of Normal” was also created by the CVB.

CEO of the CVB Charley Johnson said, “Lots of college students, but also a lot of young people coming back into the community to start businesses, there was a tremendous entrepreneurial movement among young people in this community and it’s kind of an energy that has developed all on its own.”

This is the first time West Fargo has been part of the CVB branding of the F-M area.