North Dakota adopts new state logo

MINOT, N.D. (KVRR-KFGO) – North Dakota has a new state logo. It was unveiled at the annual Travel Industry Conference in Minot.

The logo is described as a colorful representation of the state’s geography, scenery, and spirit. It will be used in conjunction with the “Be Legendary” brand, which for more than 20 years.

“The new ND Icon captures the essence of North Dakota – a place where our opportunities are as big as our skies, and our smiles are as bright as our sunsets,” said Commerce Tourism and Marketing Director Sara Otte Coleman. “It will serve as a powerful symbol of our shared identity and a source of pride for all North Dakotans.”

The public was invited to participate in choosing the new icon through a widely advertised poll, which garnered over 10,000 responses, with 80% favoring the selected icon.

The logo was designed in collaboration with state and local tourism leaders and by a North Dakota advertising agency, The Good Kids.

The icon will be used in a variety of applications to promote North Dakota.