Dane Ferguson Archives - KVRR Local News

New Chapter for Local Bookstore

Facing an uncertain future in their Roberts Alley location, Ferguson Books decided to move under the roof of Daily's Market and rebrand as Fergie's Bookshops.

October 26, 2025

Gabriel Ostler,

FARGO, N.D. (KVRR) – It is a short walk across Roberts Alley from the former location of Ferguson Books to the back door of Daily’s Market. But that tiny trek was actually a momentous decision to make for small business owner Dane Ferguson. Ferguson Books had only been in Roberts Alley for about a year, having previously been located in…

Downtown Fargo introduces new business, Fergie’s & Frenchie’s Creperie, into Roberts Alley

October 3, 2025

Juliana Pelaez,

FARGO, N.D. (KVRR) — Roberts Alley officially welcomed a new business on Friday with sweet treats and drinks alike. Fergie’s & Frenchie’s Creperie opened its doors, bringing a taste of fresh crepes and flavorful dirty sodas. Crepes include the classic French crepe, strawberry, banana, Nutella, and savory crepes like a salmon-style crepe. The new creperie is owned by the owner…

Ready for a new crepe place in downtown Fargo? Oui, oui!

August 4, 2025

TJ Nelson,

FARGO, N.D. (KVRR) — Roberts Alley in downtown Fargo is getting a fun new food spot: Fergie’s & Frenchie’s Creperie. It’ll occupy the former space of Yum Tea and Scoop & Dough. They’ll serve up handcrafted crepes and dirty sodas. How about a Nutella-strawberry indulgence or savory smoked salmon crepe with sour cream along with a tropical, sweet, or bold…

National Independent Bookstore Day Celebrated in Roberts Alley

Ferguson Books pulled out all the stops to encourage people to support local businesses.

April 27, 2025

Gabriel Ostler,

Shoppers check out the offerings on Independent Bookstore Day.FARGO, N.D. (KVRR) – Book lovers turned out for a special occasion aimed at keeping their money in the local economy. Saturday was Independent Bookstore Day in the U.S., and Ferguson Books located in Roberts Alley celebrated the occasion accordingly. There were prize giveaways, like gift certificates to KingPinz, and author Lisa…

New Bookstore Brings Shopping for Books Back To Downtown

December 19, 2024

Juliana Pelaez,

FARGO, N.D. (KVRR) — A new bookstore has officially opened its doors in the downtown Roberts Alley. Ferguson Books, a family-run bookstore opened its fourth official location in Fargo. The store gives a chance for people to browse a small but wide selection of books. It also has a chance to donate used books to reshare with a new reader….