Willow District, A New Boutique, Holds Grand Opening in South Fargo

The store used to be Jessie Blu in downtown Fargo

FARGO, N.D. — You may remember the store Jessie Blu in downtown Fargo, but now it has a new name and location.

The store is rebranded as Willow District and is now in South Fargo.

The owner says the boutique’s customers wanted the shop to be closer to them.

To celebrate the grand opening, people can enter to win door prizes, which include a $250 gift card, a photoshoot, and personal styling sessions.

“We just really love styling women with clothes that they can continue to wear throughout the seasons, have staple pieces in their closet, feel good in what they’re wearing, and have a welcoming experience when they come in here. I know a lot of women say it’s scary sometimes to come into a boutique, and we don’t ever want that to be the experience here,” owner Yvonne Denault said.

The grand opening festivities will continue Saturday at 10 a.m.

Categories: Business, Local News, North Dakota News